Your Content’s Not Converting

Why? Because creating content isn’t enough.

Learn 75 Engagement Tactics that Actually Work.

Rookies create content. Pros leverage it.

Get the essentials of what’s working in content marketing today by joining Area 51—where Kathryn shares advanced content marketing intel you can't get anywhere else.

Area 51 offers exclusive insights for advanced content marketers:

The exact strategies she uses to run a top industry blog…
A behind-the-scenes look at what’s working and what’s not…
Templates, tools and tactics she uses on to create some of the best content on the Web.

Learn More About Area 51

How Do You Recognize *Quality* Content?

It’s content designed to connect with today’s consumer, who’s plugged in and online 24/7. It isn't content for content's sake. Quality content earns its keep.

1. Communicates

2. Connects

3. Converts

4. Captures your market

Read the Blog to Learn More

Read the Blog

Learn Content Marketing from a Working Professional

Here's what others are saying...

"As a content strategist, Kathryn knows her stuff. With her unique skill set in writing, publishing and marketing, she can turn ordinary content into a driving force in the marketing machine. As evidence, just look at what she's done with the Crazy Egg blog."
~Russ Henneberry, Head of Editorial, DigitalMarketer

"Some articles I read and retweet. Some articles I post a comment to. Then there are articles like [Kathryn's] today… I’ve re-read it 3 times. I’ll probably read it a few more times before the day is out."
~Ian Rhodes, A Brand Less Ordinary

"Kathryn has proven time and again to be a fantastic researcher, coordinator and writer. We've used her on several key pieces of content that have performed very well for us. She's a pleasure to work with. Please don't take up all of her time. We need her."
Brian Massey, Founder Conversion Sciences LLC

"I just went through the edits you made to my post in the wordpress system. It really is better for it. Thanks for being a great editor to work with!"
Babar Suleman, MFA, Parsons School of Design; Fulbright Scholar, Four Broken Hearts

See More of Kathryn's Work On

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